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Entering a new international market can create significant opportunities for exporters.

However, working with unfamiliar buyers and different market conditions can also introduce new payment risks.

Trade Credit Insurance can help exporters manage these risks as they explore new markets and build new customer relationships.

Why can entering a new market increase payment risk?

When businesses enter a new market, they may have limited experience with local buyers and trading conditions.

Exporters may need to consider:

• The financial strength of new buyers
• Local economic and market conditions
• Different payment practices
• Longer or unfamiliar trading relationships

Understanding these factors can help businesses make more informed decisions before extending credit.

How can Trade Credit Insurance support market expansion?

Trade Credit Insurance can help exporters manage the risk associated with selling to new overseas buyers on credit terms.

It can support businesses by:

• Protecting eligible receivables against non-payment risk
• Providing insights into buyer risk
• Supporting informed credit decisions
• Helping businesses manage exposure as they expand

This allows exporters to pursue new opportunities while maintaining appropriate control over payment risk.

Why does this matter?

Entering a new market should involve more than identifying potential customers.

Exporters also need to understand who they are trading with and how much exposure they are prepared to take on.

Managing these risks can help businesses build new market relationships on a stronger foundation.

A practical example

A UAE manufacturer identifies an opportunity to begin supplying products to customers in a new international market.

The company receives interest from several buyers but has limited trading history with them.

By assessing buyer risk and protecting eligible receivables through Trade Credit Insurance, the exporter can approach the new market with a clearer understanding of its exposure while developing new customer relationships.

How Etihad Credit Insurance (ECI) helps

Etihad Credit Insurance (ECI) supports UAE exporters by:

• Protecting eligible receivables against non-payment risk
• Providing insights into overseas buyer risk
• Supporting expansion into international markets
• Helping businesses make informed credit decisions

👉 Explore ECI’s trade credit insurance solutions.